Where does planning and hard work get you?

Right where you want to be.

Northwestern Mutual congratulates the 2014 NCAA® Division I Men’s Basketball Champions, the UConn Huskies and our 2014 Northwestern Mutual NCAA March Madness® Bracket Challenge winner.

If you registered to play the bracket challenge, check out your final rank on the leaderboard.


Northwestern Mutual is an official corporate sponsor of the NCAA®. NCAA, March Madness and Final Four are licensed by or trademarks of the National Collegiate Athletic Association.

Northwestern Mutual 

We provide you with access to a nationwide network of representatives, advisors and specialists—people who have invested their time and developed their talents to become experts and they have the knowledge that comes only from experience.

What’s paramount is to have a flexible approach with complementary solutions. We strive to call on the full capabilities of Northwestern Mutual, providing our clients with financial services that allow them to feel assured that their intentions have been understood and their needs are being addressed.

My Mission

"We empower and energize our clients to achieve financial security by building lifetime relationships built on trust, integrity, and excellence.  This begins with a comprehensive and intimate discovery process, followed by solution implementation using world-class insurance services and internationally recognized investment products, and is monitored with meticulous attention to detail and sound advice, all backed by Northwestern Mutual.  Our clients are comfortable knowing that they have a lifelong partner on their path to achieve financial security. "



About Juan Baron

Juan Baron is a Wealth Management Advisor and the Managing Director for Northwestern Mutual- West Los Angeles

Juan Baron started his career with Northwestern Mutual as a financial representative in 2005, while a full-time college student at the University of North Carolina in Chapel Hill.  Throughout his career, he has consistently set the standard for excellence, as evidenced by his numerous company awards.  Upon his graduation from UNC-Chapel Hill in 2008 at the age of 21, he relocated his practice to Los Angeles, CA.

Juan is passionate about continuing education and professional development.  He holds his Series 7, 26, 63, and 66 FINRA registrations, and is licensed to practice in 24 states.  He holds the CERTIFIED FINANCIAL PLANNER™ (CFP®) designation, the Chartered Life Underwriter (CLU®) designation, and the Chartered Financial Consultant (ChFC®) designation.  He has been a Million Dollar Round Table (MDRT) qualifier every year since 2009, placing him in the top 1% of the world’s best financial services professionals.

Juan is also passionate about leadership.  He served as co-College Unit Director for the last two years of his college career in Chapel Hill, NC, and upon moving to Los Angeles he became the College Unit Director for Northwestern Mutual’s downtown LA office.  In June 2009, Juan was appointed as Field Director for the downtown LA office, and in October 2012, he became the Managing Director for Northwestern Mutual-West Los Angeles.   Juan specializes in working with intelligent, responsible, and successful professionals and business owners.  His greatest professional successes can be measured by the impact he has had and continues to have on his clients’ lives and financial affairs as well as those of the financial advisors in his office.  He is a sought after speaker both industry-wide and to physician groups nationwide on the subject of financial planning.

Juan is proud to serve on the Board of Managers for the Westside Family YMCA and on the Board of Directors for the Inland Empire Latino Lawyers Association, Inc. (IELLA), a non-profit provider of free legal services for the poor and underprivileged residents of the Inland Empire.  When not working, Juan and his wife Rebecca enjoy being with family and friends and spending time at the Jonathan Club, where Juan has been a member since 2013.  Juan also enjoys playing and watching basketball and golf, and is an avid Lakers and Tar Heels fan. Rebecca is an attorney, and she left private practice and joined Northwestern Mutual in February 2012 to serve as the Director of Operations for Northwestern Mutual-West Los Angeles. Juan and Rebecca reside in Malibu, CA.

Find out more about the Baron Team.

Juan Sebastian Baron, CFP®, CLU®, ChFC®

Managing Director

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