Northwestern Mutual 

We provide you with access to a nationwide network of representatives, advisors and specialists—people who have invested their time and developed their talents to become experts and they have the knowledge that comes only from experience.

What’s paramount is to have a flexible approach with complementary solutions. We strive to call on the full capabilities of Northwestern Mutual, providing our clients with financial services that allow them to feel assured that their intentions have been understood and their needs are being addressed.

My Mission

"We empower and energize our clients to achieve financial security by building lifetime relationships built on trust, integrity, and excellence.  This begins with a comprehensive and intimate discovery process, followed by solution implementation using world-class insurance services and internationally recognized investment products, and is monitored with meticulous attention to detail and sound advice, all backed by Northwestern Mutual.  Our clients are comfortable knowing that they have a lifelong partner on their path to achieve financial security. "



About Juan Baron

Juan Baron is a Wealth Management Advisor and the Managing Director for Northwestern Mutual- West Los Angeles

Juan Baron started his career with Northwestern Mutual as a financial representative in 2005, while a full-time college student at the University of North Carolina in Chapel Hill. Throughout his career, he has consistently set the standard for excellence, as evidenced by his numerous company awards. Upon his graduation from UNC-Chapel Hill in 2008 at the age of 21, he relocated his practice to Los Angeles, CA.

Juan is passionate about continuing education and professional development. He holds his Series 7, 9, 10, 26, 63, and 66 FINRA registrations, and is licensed to practice in 24 states. He holds the CFP(R), CLU(R), and ChFC(R) professional designations.

Juan is also passionate about leadership. He served as co-College Unit Director for the last two years of his college career in Chapel Hill, NC, and upon moving to Los Angeles he became the College Unit Director for Northwestern Mutual’s downtown LA office. In 2009, Juan was appointed as Field Director for the downtown LA office, and in 2012, he became the Managing Director for Northwestern Mutual-West Los Angeles.

Juan specializes in working with intelligent, responsible, and successful professionals and business owners. His greatest professional successes can be measured by the impact he has had and continues to have on his clients’ lives and financial affairs as well as those of the financial advisors in his office. He is a sought after speaker both industrywide and to physician groups nationwide on the subject of financial planning.

Juan is proud to serve on the Board of Managers for the Westside Family YMCA, is a member of the Beverly Hills chapter of Young Presidents’ Organization (YPO), and a member of the Jonathan Club. Juan enjoys playing and watching basketball and golf, and is an avid Lakers and Tar Heels fan. His wife Rebecca is an attorney, and she left private practice to join NM-West Los Angeles in 2012 to serve as the Director of Operations. Juan and Rebecca reside in Malibu with their daughter Gabriella and German Shepherd Bakko.

Find out more about the Baron Team.

Juan Sebastian Baron, CFP®, CLU®, ChFC®

Managing Director

ABC’s The Chew features Northwestern Mutual’s Childhood Cancer Program

ABC’s The Chew stirred up a delicious lemonade recipe in support of Northwestern Mutual’s Childhood Cancer Program and partnership with Alex’s Lemonade Stand Foundation. See the story of financial representatives Jessica and Jeff Salazar and their son, Austin, and their personal fight against childhood cancer.

When is it a good time to take on debt?

When you want something such as an education, a new car, a new TV, or a home, it’s not uncommon to take out a loan or even use your credit card. In this month’s Ask the Financial Expert column, our experts weigh in on the topic and discuss “good debt versus bad debt” and how debt as a whole affects our economy.