Juan S. Baron, CFP®, CLU®, ChFC®

Managing Director

Northwestern Mutual

We provide you with access to a nationwide network of representatives, advisors and specialists—people who have invested their time and have developed their talents to become experts in their field. Their knowledge is that which comes only from years of experience in financial services.

What is paramount to our success is having a flexible approach with complementary solutions. We strive to call on the full capabilities of Northwestern Mutual, providing our clients with financial services that allow them to feel assured that their intentions have been understood and that their needs are being addressed.

Our Mission

"We empower and energize our clients to achieve financial security by building lifetime relationships built on trust, integrity, and excellence. This begins with a comprehensive and intimate discovery process, followed by solution implementation using world-class insurance services and internationally recognized investment products, and is monitored with meticulous attention to detail and sound advice, all backed by Northwestern Mutual. Our clients are comfortable knowing that they have a lifelong partner on their path to achieve financial security. "

High Performance

For the sixth consecutive year, our West Los Angeles office has been named one of the “Best Places to Work in Los Angeles" by the Los Angeles Business Journal.

This notable accolade was designed to identify, recognize, and honor the best companies in Los Angeles, benefitting the county's economy, workforce, and businesses. Our office's dedication to providing extensive training and leadership development programs, mentoring opportunities, and the ability to achieve work-life balance, all served as contributing factors. The selection process is based on the strength of the organization’s leadership, career development opportunities, compensation and benefits, and other day-to-day workplace issues.

Best PLace to Work 2021

Resources for Business Owners and Entrepreneurs

With a focused expertise on the business owner, Juan Baron can provide guidance for any of your business issues:

No matter where your business is within its life cycle, Northwestern Mutual recognizes that the goals you have for your business and personal life are intertwined. Watch this video to learn how our integrated approach to financial planning can help manage the full scope of your needs and goals at every stage.


Resources for Physicians

Medical professionals have unique financial needs that are different from many other occupations, including high student debt, high income potential and the need for a specific type income protection unique to their medical profession. Juan works extensively with physicians on planning for their future, including protecting their income. Disability Income Insurance for Physicians

The Importance of Planning for the Cost of Long-Term Care

This is an important planning consideration that we often cover with clients. Read more here.

What Is Earnest Money When Buying a House?

Earnest money can be a key part of the homebuying process. Here’s what you should know. Read more here.

Should You Pay Off Debt or Start Investing? Ask Yourself These Questions

With the right financial strategy, you may be able to do both. Read more here.


To learn more about Northwestern Mutual Investment Services, LLC and its financial representatives, visit: FINRA BrokerCheck

Visit our Client Relationship Summaries (Form CRS) which provide brief information about our firms that provide brokerage services and advisory services.