Juan S. Baron, CFP®, CLU®, ChFC®

Managing Director


Juan Baron is a Wealth Management Advisor and the Managing Director for Northwestern Mutual - West Los Angeles. Additionally, Juan serves as the Chief Development Officer for the network office at large, which includes offices in Los Angeles, West Los Angeles, Irvine, Las Vegas, Ontario, and Manhattan Beach. 

Juan Baron started his career with Northwestern Mutual in 2005, while in college at the University of North Carolina in Chapel Hill.  Throughout his career, he has consistently set the standard for excellence, as evidenced by his numerous company awards. Upon his graduation from UNC in 2008, he relocated his practice to Los Angeles. 

In 2012, he became the Managing Director for Northwestern Mutual – West Los Angeles.  Northwestern Mutual – West Los Angeles has been named one of the “Best Places to Work” by the Los Angeles Business Journal every year since 2016.  In 2017, Juan also assumed additional responsibility for new advisor performance across Northwestern Mutual’s Southern California and Nevada offices. 

Juan holds his Series 7, 9, 10, 26, 63, and 66 FINRA registrations, and is licensed to practice in 29 states.  He holds the CFP, CLU, and ChFC professional designations, and has been a Million Dollar Round Table (MDRT) qualifier every year since 2009, placing him in the top 1% of the world’s best financial services professionals. 

Juan’s greatest professional success can be measured by the impact he has had and continues to have on his clients’ lives and financial affairs as well as those of the financial advisors and associates in his firm.  He is a highly sought after speaker both industrywide and to physician groups nationwide on the subject of financial planning.


  • CFP® CERTIFIED FINANCIAL PLANNER™ - The CERTIFIED FINANICAL PLANNER™(CFP®) certification is one of the most recognized financial planning marks in the world. CFP® certification identifies to the public those individuals who have met rigorous professional standards and have agreed to adhere to the principles of integrity, objectivity, competence, fairness, confidentiality, professionalism, and diligence when dealing with clients. The certification differs from an educational designation or state license in that it is based upon requirements that have been determined by extensive job analyses of actual practitioners in the field, and therefore, continue to evolve with the profession. The CFP® certification prepares the financial services professional for a career-long commitment to meeting the ever-changing financial needs of clients.
  • CLU®  Chartered Life Underwriter - The Chartered Life Underwriter (CLU®) designation has long been recognized as the fundamental and foremost educational credential for life insurance professionals. Since 1927, more than 94,000 individuals have earned their CLU®, helping them build a successful life insurance practice by providing clients with knowledgeable and ethical advice. For financial representatives, field management, home office personnel, and others involved in providing life insurance products to the public, the CLU® designation symbolizes continuing growth and commitment to professionalism.
  • ChFC® Chartered Financial Consultant - The Chartered Financial Consultant (ChFC®) designation focuses on the comprehensive financial planning process as an organized way to collect and analyze information on a client's total financial situation; to identify and establish specific financial goals; and to formulate, implement, and monitor a comprehensive plan to achieve those goals. The ChFC® program provides financial services professionals with in-depth knowledge of the skills needed to perform comprehensive financial planning for their clients.


Juan Baron is a graduate of the University of North Carolina at Chapel Hill with a Bachelor of Science degree in Business Administration.


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